Drake s new album will be an Apple Music exclusive

Elsa/Getty Images


Canadian hip-hop celebrity Drake was Spotify's greatest artist of last year, clocking up a ridiculous-sounding one 8bn streams throughout 46 million listeners.
Nowadays, 3 years since his final solo studio album 'proper', 2013's Nothing Was The Same, Drake continues to pull in 21. 5m
monthly listeners around the system.
It means he's Spotify's seventh biggest artist at this time - and that more than a fifth associated with Daniel Ek's total worldwide active users believed Drake in the past 4 weeks.
Later this 30 days, however, those listeners can be in for a bit of a shock.
Drake has just confirmed that his new album, Views (Aka 'Views From The 6')
, will be released on Friday, April 29.
The best news: it's going to be a good Apple Music streaming special - in certain sense, in least.
Details of the record were revealed upon Beats 1's OVO Sound Radio
(via Apple Music) yesterday, where Drake mentioned: "Thank you Apple Music - always, man; thank you to Jimmy [Iovine] and thank a person to everybody who supported the two singles that we dropped [this week], Pop Style and 1 Dance.
"I'm excited, guy. We're close and I have got something special in order to share with you. "
Drake then tweeted that the release would be an Apple Music exclusive
- before deleting the missive - but Apple company has since confirmed in order to reporters that he was telling the facts.
We're however to know what form this exclusive will take plus, crucially, how long it will shut other platforms such as Spotify - plus TIDAL
, Google Play
and Deezer
- out of the game.
What we do understand for sure is that this story has already been a long time coming.
Drake's profile on Spotify.
Screenshot



Whispers last year suggested that Apple Music had authorized a $19m
cope with Drake, which incorporated some assurances of unique material.
Many wondered just how such a deal would certainly shake out, but since after that, we've seen a series of nods towards a special partnership between the artist plus brand:

In June final year, Drake appeared on stage at WWDC in San Francisco to trumpet, amongst other things, the possibilities of Apple Music's Connect
platform. He was wearing the jacket emblazoned using the classic Apple logo;

Drake's greatest single to date, Hotline Bling
, showed up a month later. This was boosted by the colourful video bokep streaming which, it later emerged, was paid for in full simply by Apple. It currently offers over 654m views upon YouTube/Vevo;

The OVO Sound Radio
programme, which showcases artists signed to Drake's OVO label as properly as other emerging acts, debuted on Apple Music's Beats 1 nine weeks ago. So far, OVO has recorded and 'aired' 19 shows on the particular platform;

Drake & Future's US No. 1 mixtape, Such a Time To Be Alive
, was released because a windowed Apple Music streaming exclusive in Oct last year. It eventually arrived on other platforms including Spotify;

An OVO signing, the mysterious R&B duo DVSN
released their own debut album as a good Apple Music exclusive final 30 days
;

Two new singles from Views
, Pop Style and One Dance, were released last week and, officially talking, are 'Apple Music exclusives'.

With regards to streaming's exclusivity wars, this really is perhaps the greatest deal yet: Apple Songs going out of the way to raid the appeal one of Spotify's most prominent superstars.
Then again, the nature of the kind of deal is no longer anything like anomalous.
As MBW covered last month, the amount of blockbuster artists holding back materials from Spotify for actually a limited period is growing all the time.
In order to a range of degrees, it's a strategy that will has been followed by musicians including Gwen Stefani, The writer Z, Coldplay, The 1975, Dr. Dre, Taylor Swift and Kanye West.

You might also need in order to wonder what TIDAL, which has made its name nabbing exclusives from the biggest R&B/hip-hop artists on the planet, make of Drake and Apple's cosy relationship.
Drake was notable simply by his absence in the just about all star TIDAL launch press conference in Nyc final year, where the loves of Kanye West, The writer Z, Jay Cole, Nicki Minaj, Beyonce, Usher, Rihanna and Alicia Keys made an appearance.
He seems to have placed their bets elsewhere?Music Business Worldwide