YouTube is entering the battle for music streaming exclusives

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MBW alerted you on Friday that Youtube . com is investing tens of millions of dollars
in a new project designed in order to boost artists' careers.
All of us speculated that the most obvious route for such the venture would be several kind of digital resource creation - especially since Apple Music has opened its chequebook in current months to fund blockbuster videos/productions for the likes of Drake, The 1975 and Coldplay.
Now we have a better idea exactly exactly where Google's money is heading.
Initially, YouTube is beginning small: creating a play to create exclusive video through emerging artists via a good existing training initiative known as Foundry.
According to Bloomberg
, recent Foundry workshops possess taken place with most up-to-date music talent in UNA and London - along with videos of the live sessions set to show on YouTube this week.
Another Foundry music session is because of in New York later this month with 5 artists including hip-hop act BJ The Chicago Child and R&B act Gemaine.
But this really is just Ngentot Di Toilet a taster of YouTube's aspirations.
Apparently, the online huge has mapped out talks with senior music business figures over the coming weeks to discuss the 'deeper collaboration'.
What can that mean?
Come on. We're sure you can hazard a guess.
Bloomberg shows that, in these meetings, Youtube . com will 'outline ways in order to better promote artists and bring more exclusive video clips to the service'.
In return for a dedication to YouTube's cause, say its sources, artists will certainly be offered benefits which includes the potential opportunity to front Web TV series on the platform.
Within addition, YouTube will probably make available its video manufacturing and post-production resources (aka 'YouTube Spaces') for performers to shoot videos.
Because we ruminated on Friday, this could lead to YouTube opening up its Authentic channels to music talent. Existing YouTube Original displays combine hi-spec, TV-style creation values with popular 'amateur' broadcasting personalities such asPewDiePie and Lilly Singh.
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The huge question now: which type of senior music biz figures is YouTube focusing on for these meetings, specifically?
If it's the major labels, then a brand new era of peace and harmony between two oft-warring factions might be upon us; YouTube making available the gigantic resources would leave some rocket fuel under the promotional firepower of the global record business.
Yet YouTube's general music philosophy, as shown by its $8m BandPage acquisition earlier this year,
is likely to be a little more 'direct-to-fan' than that.
A more likely situation: YouTube will target the particular managers of top musicians, offering to pay everything they need to create their own YouTube-exclusive video clips - perhaps even their own YouTube-exclusive shows - including a tasty marketing/promotion commitment.
That will kind of strategy would not only help YouTube neuter the growing special video threat from Apple company Music, TIDAL, Spotify plus others, but may also become helpful ammunition amidst its current haggling with major music rights-holders.
YouTube will be currently locked in negotiations with Universal Music Team over the new long-term licensing deal after the previous one expired without restoration.

YT's ongoing deals along with the other two major labels, Sony and Warner, are believed to terminate within the coming months.
Meanwhile, the majors are throwing everything at challenging YouTube's safe harbor protections in the US and European countries - protections which basically mean the platform can't be held legally responsible for copyright infringement taking place on its service.
In the end of final month, a string associated with top music managers added their signatures to a petition asking the US Copyright Office to dismantle safe harbor laws peddled by the Digital Millennium Copyright Act (DMCA) in the us.
You have to question if certain artist supervisors could be swayed to side with YouTube in case their artists were provided paid-for music videos and special treatment on the world's biggest streaming media platform.
YouTube, meanwhile, provides other problems that basically getting cozy with musicians ain't gonna solve.
On Friday, Andrus Ansip, VP for the Digital Single Market at the Western Commission, delivered some stinging news for Google -- publicly siding with the record industry over the particular amount of money Youtube . com pays to artists and labels.
According to the FT
, Ansip estimated that YouTube now contributes close to ?600m a year to songs rights-holders, despite its billion-plus monthly audience, while Spotify alone delivers ?1. 6bn.
"This is not only about legal rights owners and creators and their remuneration - this is also about a level playing field among different service providers, inch said Ansip.
"Platforms based on subscriptions are remunerating those authors; other services providers [are] not. How can they will compete? "
Right right now, they're just words - but they could demonstrate hugely significant in time: Ansip is the individual overseeing the modern reconstruction of EU digital copyright laws and regulations.
Are big technology companies about to obtain wings clipped in Europe over the so-called 'value gap'?
Is 'safe harbor' going to take a beating in Brussels?
Stay tuned.