Drake s new album will be an Apple Music exclusive

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Canadian hip-hop celebrity Drake was Spotify's biggest artist of last year, clocking up a ridiculous-sounding one 8bn streams across 46 million listeners.
Nowadays, three years since his last solo studio album 'proper', 2013's Nothing Was The particular Same, Drake continues to pull in 21. 5m
monthly listeners on the platform.
It means he's Spotify's seventh biggest artist right this moment - and that a lot more than a fifth of Daniel Ek's total global active users believed Drake in the past 4 weeks.
Later this month, however, those listeners could be in for a shock.
Drake has just confirmed that his new album, Views (Aka 'Views From your 6')
, will be released on Friday, 04 29.
The big news: is actually going to be a good Apple Music streaming unique - in certain sense, in least.
Details of the particular record were revealed on Beats 1's OVO Audio Radio
(via Apple Music) yesterday, where Drake said: "Thank you Apple Songs - always, man; thanks to Jimmy [Iovine] and thank a person to everybody who backed the 2 singles that we all dropped [this week], Pop Style and One Dance.
"I'm excited, man. We're close and I have got something special in order to share with you. inch
Drake then tweeted that the release would be an Apple Music special
- before deleting the particular missive - but Apple has since confirmed to reporters that he has been telling the facts.
We're however to know what type this exclusive is going to take plus, crucially, how long it will eventually shut other platforms such as Spotify - plus TIDAL
, Google Play
and Deezer
- out of the particular game.
What we do know for sure is that this story has already been a long time coming.
Drake's profile on Spotify.
Screenshot



Rumours last year suggested that Apple Music had agreed upon a $19m
cope with Drake, which incorporated some assurances of unique material.
Many wondered just how such a deal would shake out, consider then, we've seen a number of nods towards a special connection between the artist and brand:

In June last year, Drake appeared upon stage at WWDC within San Francisco to trumpet, amongst other things, the particular possibilities of Apple Music's Connect
system. He was wearing a jacket emblazoned using the classic Apple logo;

Drake's biggest single to date, Servicenummer Bling
, showed up a month later. This was boosted by the colourful video smp which, it later emerged, was compensated for in full by Apple. It currently offers over 654m views upon YouTube/Vevo;

The OVO Sound Radio
programme, which showcases artists signed to Drake's OVO label as nicely as other emerging acts, debuted on Apple Music's Beats 1 nine weeks ago. So far, OVO has recorded and 'aired' 19 shows on the platform;



Drake & Future's US Simply no. 1 mixtape, Such a Time To Be Alive
, was released as a windowed Apple Music streaming exclusive in October last year. It ultimately arrived on other platforms including Spotify;

An OVO signing, the mysterious R&B duo DVSN
released their particular debut album as a good Apple Music exclusive final month
;

2 new singles from Sights
, Pop Style and another Dance, were released last week and, officially speaking, are 'Apple Music exclusives'.

In terms of streaming's exclusivity battles, this really is perhaps the greatest deal yet: Apple Songs going out of the way to raid the particular appeal one of Spotify's most prominent superstars.
Then again, the nature of the kind of deal is no longer anything like anomalous.
As MBW protected last month, the amount of blockbuster artists holding back material from Spotify for actually a limited period keeps growing all the time.
To a range of levels, it's a strategy that will has been then artists including Gwen Stefani, The writer Z, Coldplay, The 1975, Dr. Dre, Taylor Swift plus Kanye West.

You also have in order to wonder what TIDAL, which has made its title nabbing exclusives from the particular biggest R&B/hip-hop artists on the planet, label of Drake and Apple's cosy partnership.
Drake was notable simply by his absence in the just about all star TIDAL launch press conference in Ny final year, where the likes of Kanye West, Jay Z, Jay Cole, Nicki Minaj, Beyonce, Usher, Rihanna and Alicia Keys made an appearance.
He shows up to have placed their bets elsewhere?Music Business Worldwide