Drake s new album will be an Apple Music exclusive

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Canadian hip-hop superstar Drake was Spotify's biggest artist of last yr, clocking up a ridiculous-sounding 1 . 8bn streams throughout 46 million listeners.
These days, three years since his last solo studio album 'proper', 2013's Nothing Was The particular Same, Drake continues to pull in 21. 5m
monthly listeners within the platform.
It means he's Spotify's seventh biggest artist at this time - and that a lot more than a fifth of Daniel Ek's total worldwide active users believed Drake in the past four weeks.
Later this 30 days, however, those listeners could be in for a bit of a shock.
Drake has simply confirmed that his new album, Views (Aka 'Views Through the 6')
, will become released on Friday, April 29.
The big news: it's going to be an Apple Music streaming unique - in certain sense, at least.
Details of the particular record were revealed upon Beats 1's OVO Sound Radio
(via Apple Music) yesterday, where Drake stated: "Thank you Apple Music - always, man; thanks to Jimmy [Iovine] and thank a person to everybody who backed both singles that we dropped [this week], Pop Style and A single Dance.
"I'm excited, guy. We're close and We have got something special to share with you. inch
Drake then tweeted that will the release would become an Apple Music special
- before deleting the missive - but Apple company has since confirmed in order to reporters that he has been telling the truth.
We're yet to know what form this exclusive is going to take plus, crucially, how long it is going to shut other platforms such as Spotify - plus TIDAL
, Google Play
and Deezer
- out of the game.
What we should do know for sure is that this story has already been a long time coming.
Drake's profile on Spotify.
Screenshot



Rumours last year suggested that will Apple Music had agreed upon a $19m
cope with Drake, which integrated some assurances of exclusive material.
Many wondered exactly how such a deal would shake out, consider then, we've seen a number of nods towards a special connection between the artist and brand:

In June final year, Drake appeared upon stage at WWDC in San Francisco to trumpet, amongst other things, the possibilities of Apple Music's Connect
system. He was wearing a jacket emblazoned with all the classic Apple logo;

Drake's greatest single to date, Hotline Bling
, arrived a month later. It was boosted by a colourful video which, it later emerged, was compensated for in full by Apple. It currently provides over 654m views upon YouTube/Vevo;

The OVO Sound Radio
programme, which showcases artists signed to Drake's OVO label as well as other emerging acts, debuted on Apple Music's Beats 1 nine months ago. So far, OVO has recorded and 'aired' 19 shows on the particular platform;

Drake & Future's US Simply no. 1 mixtape, Such a Time To Be Alive
, was released as a windowed Apple Music streaming exclusive in October last year. It ultimately arrived on other platforms including Spotify;

An OVO signing, the mysterious R&B duo DVSN
released their own debut album as a good Apple Music exclusive final 30 days
;

2 new singles from Sights
, Pop Design and One Dance, were launched last week and, officially speaking, are 'Apple Music exclusives'.

With regards to streaming's exclusivity wars, this is perhaps the greatest deal yet: Apple Music going out of its way to raid the particular appeal one of Spotify's most prominent superstars.
After that again, the nature of this kind of deal will be no longer anything such as anomalous.
As MBW covered last month, the number of blockbuster artists holding back materials from Spotify for actually a limited period is growing all the time.
To a range of levels, it's a strategy that will has been then performers including Gwen Stefani, Jay Z, Coldplay, The 1975, Dr. Dre, Taylor Swift and Kanye West.

You might also need to wonder what TIDAL, which usually has made its name nabbing exclusives from the biggest R&B/hip-hop artists upon the planet, make of Drake and Apple's cosy mata bokep gadis connection.
Drake was notable simply by his absence at the almost all star TIDAL launch press conference in Ny last year, where the wants of Kanye West, Jay Z, Jay Cole, Nicki Minaj, Beyonce, Usher, Rihanna and Alicia Keys produced an appearance.
He seems to have placed his bets elsewhere?Music Business Globally